FitnFood
ABOUT
FitnFood is a modern functional food brand focused on healthier snacking for active and performance-driven lifestyles. The brand stands out through clear product differentiation, strong shelf presence, and a visual system designed to communicate energy, balance, and nutritional value at a glance.
PACKAGING DESIGN
PACKAGING DESIGN
The packaging design is built around bold, active typographic blocks that create a strong visual rhythm and high shelf visibility. Dynamic graphic elements, narrowing in perspective, introduce movement and a subtle sense of depth, while a clear color system distinguishes product variants and maintains overall visual consistency. The identity emphasizes key product information—name, flavor, and nutritional benefits—reinforcing a healthy, energetic character tailored to active consumers.
SERVICES: PACKAGING DESIGN / VISUAL IDENTITY DESIGN & SYSTEM / BRAND ASSETS & GUIDELINES / ART DIRECTION
© Aivaras Bakanauskas
SERVICES: PACKAGING DESIGN / VISUAL IDENTITY DESIGN & SYSTEM / BRAND ASSETS & GUIDELINES / ART DIRECTION
© Aivaras Bakanauskas
