FitnFood
ABOUT THE CLIENT
FitnFood is a sports nutrition and food supplements brand offering products for active people and consumers focused on performance, recovery and everyday wellbeing. Through its e-commerce platform, the brand makes specialised nutrition products accessible to a broad consumer audience across Lithuania.
DELIVERABLES - PACKAGING DESIGN
The packaging system is built around bold typographic structures, dynamic graphic elements and a distinctive colour system that strengthens shelf visibility and clearly differentiates individual product variants. Perspective-based forms introduce movement and depth, while the structured information hierarchy highlights product names, flavours and key nutritional benefits, creating an energetic and consistent identity across the product range.
SECTOR: B2C / E-COMMERCE / SPORTS NUTRITION / FOOD SUPPLEMENTS / HEALTH & WELLNESS
SERVICES: PACKAGING DESIGN / VISUAL IDENTITY SYSTEM / BRAND ASSETS / BRAND GUIDELINES / ART DIRECTION
© Aivaras Bakanauskas
