Bitter Mustache / Ipa Day Branding
In Lithuania, IPA Day is organised together with the biggest beer brewery houses, such as ŠVYTURYS and Red Brick Brewery.

IPA Day 2018 logo is based on two symbols: an eagle, that is the main object of the ŠVYTURYS Brewery House logo design and a huge hop, that symbolizes large amounts of hops, used for IPA beer production.

Collaboration with NotPerfect.

IPA Day 2018 visual style was created based on the RED BRICK BREWERY HOUSE visual style and their main IPA Beer - Bosun’s Mustache. Illustrations are based on a marine theme and Bonsun’s Mustache beer historical background. Illustration textures repeats sparkling beer bubbles and water drops. All these illustrations are combined with a bright typography that repeats shapes of the logo.

More on how it's done!

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