Hi! I’m a branding-focused creative director and multidisciplinary designer with 15+ years of experience. Let’s build a brand that lasts.
ABOUT
With 15+ years of experience across advertising, startups and independent client work, my main focus is branding - creating distinctive visual identities, design systems and design-led communication for businesses, startups and organizations across different industries. I also work across packaging, web design, art direction, campaign visuals and communication materials, adapting to different business contexts and project scales. I can lead creative direction, collaborate with teams and stakeholders, or work hands-on from the first idea to final execution, always aiming to create design that feels distinctive, consistent and built to last.
CLIENTS
CONNECTPAY — UNICORNS LITHUANIA — MOFFATT & NICHOL — TERASKY EUROPE — BOD LENSES — MINISTRY OF ECONOMY AND INNOVATION — LITEXPO — MERKO — VALENTIS — NEXTPORT — JONNEX-FARMA — ŠVYTURYS — GINTARINĖ VAISTINĖ — MOON COSMETICS — FITNFOOD — TAURINAS — HATIKVA — GOGI GUY — MAGIC LINEN — ORIVEGO — AND MORE...
MAIN FOCUS
BRANDING / VISUAL IDENTITY / DESIGN SYSTEMS / CREATIVE DIRECTION / BRAND ART DIRECTION / PACKAGING DESIGN / WEB DESIGN / COMMUNICATION DESIGN / CAMPAIGN VISUALS
SELECTED FIELDS
B2B / B2C / SAAS / FINTECH / TECH & AI / STARTUPS / PHARMA / MANUFACTURING / LOGISTICS / MARITIME / CULTURE / EDUCATION / PUBLIC SECTOR / MUSEUMS & INSTITUTIONS / FOOD / COSMETICS / LIFESTYLE / PACKAGING
WORK EXPERIENCE
2014 - PRESENT
FREELANCE CREATIVE DIRECTOR & BRANDING / GRAPHIC DESIGNER
Working independently with businesses, startups and organizations, I create branding, design systems, packaging, web design and communication visuals while shaping an efficient creative process for each project. My experience spans different scales and sectors, from small businesses and cultural projects to B2B, SaaS, tech, AI, pharma, logistics and public sector organizations.
FREELANCE CREATIVE DIRECTOR & BRANDING / GRAPHIC DESIGNER
Working independently with businesses, startups and organizations, I create branding, design systems, packaging, web design and communication visuals while shaping an efficient creative process for each project. My experience spans different scales and sectors, from small businesses and cultural projects to B2B, SaaS, tech, AI, pharma, logistics and public sector organizations.
2019 - 2020
QOORIO / HUMANS.APP - CREATIVE DIRECTOR / LEAD DESIGNER
I led creative direction, brand development and visual communication in fast-moving tech startup environments, collaborating with founders and multidisciplinary teams to build practical brand tools, design systems and communication assets for growing companies.
2013 - 2019
NOT PERFECT - SENIOR GRAPHIC DESIGNER / BRANDING & PACKAGING CREATIVE DIRECTOR
At one of the leading advertising agencies in the Baltics, I worked across branding, packaging, campaigns and art direction, developing strong conceptual thinking, efficient workflows and precise execution from initial idea to final visual assets.
2011 - 2013
BORN IN IDEA - GRAPHIC DESIGNER
I began my career as a web designer, creating a wide range of digital experiences - from small landing pages and image-led promotional websites to corporate websites, e-commerce platforms and UX/UI solutions for electronic banking.
LET’S WORK TOGETHER
Have a project, brand or idea in mind? I’d be happy to hear about it - feel free to get in touch: hello@aivarasbakanauskas.com