Moon Cosmetics
ABOUT
Moon Cosmetics consists of a team of scientists, biochemists and cosmetic chemistry experts, aiming to create optimal, balanced and effective cosmetic formulas for every skin type. All Moon Cosmetics products are created respecting both people and nature itself. The values that protect this respect not only encourage changing the established approach to cosmetics, but also rely on science. It is science that allows us to verify the effectiveness of all synergistic cosmetic formulas and their beneficial effects on human skin.
LOGO DESIGN
LOGO DESIGN
In order to create a symbol reflecting the scientific nature of the brand while also imparting solidity and reliability, a linear symbol is combined with modern-classic Serif typography.
The thin lines of the symbol lend a smart/scientifically grounded image to the brand, emphasized
by the word "Moon" in the name. The linear symbol, with its modern, minimalist, and elegant form, symbolizes the various phases of the moon. The narrowing shape of the symbol depicts the application of a cosmetic product. The stylistics of the logo are replicated on packaging or various communication materials, maintaining coherence and brand recognition.
BRAND IDENTITY SYSTEM & PACKAGING DESIGN
Different products are identified by typographic compositions that convey the sense of a scientifically grounded product and echo the stylistics of scientific formula notation. The lines and their intersections in the background abstractly represent movements and forms of astronomical maps and cosmic phenomena, allowing for the identification of different product categories. The connections between the lines abstractly convey the connections between the company's philosophy and scientifically based manufacturing processes. Numerous different connections
refine the final product.
SERVICES: LOGO DESIGN / BRAND IDENTITY SYSTEM / BRAND ASSETS & GUIDELINES / PACKAGING DESIGN / SOCIAL MEDIA TEMPLATES / ART DIRECTION
Photography: Moon Cosmetics / Eimantas Raulinaitis / Tomas Juškevičius
© Aivaras Bakanauskas
The thin lines of the symbol lend a smart/scientifically grounded image to the brand, emphasized
by the word "Moon" in the name. The linear symbol, with its modern, minimalist, and elegant form, symbolizes the various phases of the moon. The narrowing shape of the symbol depicts the application of a cosmetic product. The stylistics of the logo are replicated on packaging or various communication materials, maintaining coherence and brand recognition.
BRAND IDENTITY SYSTEM & PACKAGING DESIGN
Different products are identified by typographic compositions that convey the sense of a scientifically grounded product and echo the stylistics of scientific formula notation. The lines and their intersections in the background abstractly represent movements and forms of astronomical maps and cosmic phenomena, allowing for the identification of different product categories. The connections between the lines abstractly convey the connections between the company's philosophy and scientifically based manufacturing processes. Numerous different connections
refine the final product.
SERVICES: LOGO DESIGN / BRAND IDENTITY SYSTEM / BRAND ASSETS & GUIDELINES / PACKAGING DESIGN / SOCIAL MEDIA TEMPLATES / ART DIRECTION
Photography: Moon Cosmetics / Eimantas Raulinaitis / Tomas Juškevičius
© Aivaras Bakanauskas
