HumansApp is a platform for people to connect, share knowledge and learn simultaneously, no matter what the field is. The main inspiration to create a dynamic graphic language was that each of us is unique and different human being that has a story to tell. The challenging task was to make easy editable templates which could have many different variations. But the most important part was to make a very consistent style for all the visual communication tools: from print design to social media.
The first word of the brand name is transformed into a modular system of identical semicircles. The semicircles symbolize lenses, their combinations create "BOD" word and also a simple, well-remembered icon that becomes the main focus of the logo.

More on how it's done!

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