ConnectPay is the banking service provider for online focused businesses. According to the clients needs and market analysis the main task was to make a very consistent visual identity style for all the visual communication tools: from print design to social media.

All visual identity materials communicate the main message - Easy! Online banking system avoids bureaucracy, paperwork and documentation through the different institutions and waiting in lines. Both typography and illustrations represent two graphic styles that show the contrast. Bold and constructive vs free hand typeface, detailed and complicated illustrations vs free hand drawn icons. Graphics consistency appears in all the visual communication tools, represents solid and recognizable style.

Collaboration with Paulius Montvydas.

More on how it's done!

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