ConnectPay
ABOUT THE CLIENT
ConnectPay is an ambitious, forward-thinking B2B fintech company transforming how online businesses manage their finances. Offering an all-in-one financial platform, ConnectPay simplifies complex financial operations and empowers businesses to focus on what matters most – growth, innovation and success.
DELIVERABLES - LOGO DESIGN & VISUAL IDENTITY SYSTEM
The minimalist and sophisticated logo provides a solid foundation for a bold and expressive visual identity that challenges the conventional, conservative aesthetics of the B2B fintech industry. Vibrant colours, confident typography, dynamic graphic elements and playful, hand-drawn illustrations create a distinctive and approachable brand personality. The spontaneous illustration style conveys freedom, simplicity and ease, reflecting ConnectPay’s promise to make complex financial services effortless. The result is a flexible, recognisable identity that breaks away from traditional B2B conventions, proving that professionalism and creativity can go hand in hand.
SECTOR: FINTECH / B2B / FINANCIAL SERVICES / EMBEDDED FINANCE / TECHNOLOGY / PAYMENTS
SERVICES: LOGO DESIGN / VISUAL IDENTITY SYSTEM / BRAND ASSETS / ILLUSTRATION DESIGN / BRAND GUIDELINES / SOCIAL MEDIA TEMPLATES / ART DIRECTION
© Aivaras Bakanauskas
